Yodeck: 63% feel suspicious when public places do not display COVID-19 safety signs

63% said they felt suspicious or even scared when they didn’t see coronavirus safety signs posted in stores, restaurants or other places. In addition, it negatively affects their perception of the business, its owners and its management. It reveals what may have been an otherwise unknown in-store experience that business owners can improve with simple steps. This is especially important as businesses recover from COVID-19, the declining economy.

Among the main findings, Yodeck learned that the absence of safety signs has a significant impact on consumers’ opinions of where they shop.

Another key finding was consumer perception of the effectiveness of safety signs. When asked if they think using the COVID-19 safety signs always had the same effect, 41% responded that they were confident it helps people follow directions. In other words, security signs tend to increase consumer confidence in adhering to security measures in stores, restaurants and other places.

In the second quarter of 2021, Yodeck Digital Signage conducted a survey to assess the impact of safety signs during the COVID-19 era to better understand consumer awareness of safety signage. The survey covered 400 people across the United States. 24% of them were from the Northeast, 10% from the West, 39% from the South, and 19% from the Midwest. They answered 21 questions in total, all related to the level of caution and COVID-19 safety signs.

Read it full report by Yodeck.