RNC Targets South Texas Latinos With Hispanic Community Centers


The Republican National Committee is working to woo the more conservative Hispanic voters in South Texas, even though the state’s GOP majority is using redistribution to mitigate demographic shifts that should bolster Hispanic representation and help Democrats.

Driving the news: The RNC opens a Hispanic community center in San Antonio on Monday. This is the third such outreach center the party is opening in South Texas this year.

  • The effort comes as Republicans attempt to regain a handful of seats to regain control of the House of Representatives in 2022.
  • It also follows a weekend in which Texas House approved a plan – in a party line vote – that would reduce the number of Hispanic-majority districts statewide to seven from eight.
  • This change will help preserve GOP dominance in the state for the next decade.

The other side: The Democratic National Committee has launched a $ 25 million national initiative to strengthen voter protection and the education of communities of color.

  • It includes legal actions against voting restrictions and online tools to identify who is affected by the laws, according to spokesperson Lucas Acosta.
  • In the Rio Grande Valley, the organization is investing in the fight against right-wing disinformation among Hispanics, he added.

Why is this important: While people of color voted overwhelmingly for Joe Biden in the 2020 election, Republicans made gains with some Latinos.

  • These RNC centers are intended to serve as hubs for candidate recruitment, occasional gatherings, and GOTV efforts. The efforts will be accompanied by broader messaging tailored to U.S.-born Latinos, immigrants, and college-age voters.
  • Republicans seek to appeal to Latino voters on conservative values, border security, economics, and opposition to socialism.
  • RNC Director of Communications Danielle Alvarez said the goal was to have “meaningful conversations that will help us win the election, but also grow our party and better represent these communities.”

Details: The new San Antonio center is in a competitive neighborhood owned by representative Tony Gonzales (R). He told Axios that kind of engagement can be essential for Republicans trying to win traditionally Democratic districts or keep seats in swing districts.

  • “Many of these communities have felt forgotten by the Republican Party for a very long time,” he said. “Show up early, show up often and victory will be easier to achieve. “
  • He described his own successes in increasing Republican votes in Eagle Pass, Texas, a traditionally blue Maverick County border community.
  • The RNC also opened predominantly Hispanic Laredo and McAllen centers, which in 2020 saw the two biggest shifts to former President Trump of U.S. metropolitan areas with a population of over 250,000, according to the New York Times.
  • In June, McAllen elected a Republican mayor for the first time in 24 years.

The big picture: The RNC is starting earlier than ever in its minority outreach ahead of the midterm elections, Alvarez told Axios.

  • Since launching its first-ever Asian and Pacific American Community Center (APA) in the heavily Vietnamese district of Rep. Michelle Steel (R-Calif.) In June, the RNC has unveiled minority-focused centers across the United States.
  • These include an APA Center in Atlanta, a Black Voters Center in Cleveland, and Hispanic Centers in Milwaukee and Doral, Florida.
  • He plans to launch additional centers in Orange County, California and Atlanta by the end of the year.

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