Delivery customers tend to be young and wealthy


Photographic illustration by Nico Heins

Welcome to RB’s weekly roundup of the latest restaurant technology. To receive this and other technical information directly to your inbox every Wednesday, Click here.

App-based food delivery is often seen as a game for young people. Millennials and Gen Z are more “tech” than older generations, the story tells, and therefore are more likely to be able to navigate delivery apps.

But when it comes to determining what type of person decides to have their food delivered, age may be less important than another factor: income.

It depends new search from virtual brand company Nextbite, which found that the most active delivery customers earn an average of $ 119,000 per year, or 77% more than the average American.

It’s based on a survey of 3,012 consumers between the ages of 18 and 65, and it makes a lot of sense, given the cost of delivery.

The idea that young people order more deliveries is also true: 71% of those polled who said they ordered a weekly delivery were Millennials or Gen Zers. But older customers are also ordering their fair share: Of those surveyed who said they ordered a monthly delivery, more than 40% were over 40.

Overall, 23% of those surveyed said they ordered weekly delivery, while 43% said they ordered monthly.

In other news, funding continues to flow to restoration technology companies. Last week :

Mr. Yum raised $ 65 million. The Australian company offers mobile ordering and payment technology activated by QR codes. The A-Series cycle has been led by leading foodservice technology investor Tiger Global Management. Mr Yum was launched in the United States this year and works with over 1,500 restaurants around the world.

Miso Robotics has raised $ 35 million. The maker of Flippy and other automated restaurant products has gone for crowdfunding. It has attracted over 8,200 new and existing investors during its Series D cycle which closed on November 18 and has raised nearly $ 60 million to date.

SpotHopper has raised $ 14 million. The Milwaukee-based company sells marketing software for restaurants and has more than 3,000 customers in the United States. Series A was conducted by TVC Capital.

GoldBelly’s video channel is live. The service that delivers to restaurants across the country has officially launched Goldbelly TV, a library of short videos featuring celebrity chefs from across the country cooking up their signature dishes. Viewers will be able to order the food they are watching with just a few mouse clicks. The new platform arrives as Goldbelly faces competition from DoorDash, who recently unveiled the nationwide expedition.

Here is another concept of robotic pizza. Stellar Pizza announced this week that it plans to open its first robotic pizza food truck in Los Angeles this spring. Stellar was founded by a group of former engineers from SpaceX, the aerospace company founded by Elon Musk. The team also includes former SpaceX chief executive Ted Cizma. The machine can prepare a pizza every 45 seconds, the company said.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive perks, including unlimited access to all of our content. Register here.


Comments are closed.